Doritos King of Ads!

Doritos is one of those great companies that really understand the power and effectiveness of online and social marketing.

All British creatives and film makers were invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has a chance to win £ 200,000 and besides that, it will be aired on British TV channels in June through July.

Needless to say, here at GrinLock we are convinced that characters make for brilliant viral video campaigns so we’ve decided to put aside some time to create our own entry. From start to finish the animation packs in a lot of attention grabbing action, drama and a rollercoaster series of emotions, all in just 29 seconds. The viral ‘hook’ is 3.5 seconds before the end …