Doritos is one of those great companies that really understand the power and effectiveness of online and social marketing.
All British creatives and film makers were invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has a chance to win £ 200,000 and besides that, it will be aired on British TV channels in June through July.
Needless to say, here at GrinLock we are convinced that characters make for brilliant viral video campaigns so we’ve decided to put aside some time to create our own entry. From start to finish the animation packs in a lot of attention grabbing action, drama and a rollercoaster series of emotions, all in just 29 seconds. The viral ‘hook’ is 3.5 seconds before the end …
To promote the competition, Doritos is currently running an on-pack promotion and an online campaign, and is also giving away a number of weekly prizes as the competition progresses, in association with D&AD, YCN and Channel 4.
With the help of Abbott Mead Vickers BBDO, Doritos is hunting for budding directors to create and shoot a 29-second TV ad, using a competition tool kit that can be found on the Doritos website.
The makers of the top 15 spots will be invited to pitch their ad to a panel of judges, which includes Bafta award-winning actor Noel Clarke and TV presenter Lauren Laverne.
The panel will choose its top three ads, which will then be put to the public vote.
The ad that receives the most public votes will be crowned 'The King of Ads', and will be aired on national TV in June. Not only is there fame to be won, but the creator of the spot will also win £100,000, as well as an extra £1 for every vote they receive up to an additional £100,000.
Doritos currently hosts a weekly TV show on its website, which screens a variety of content including industry tips and judges’ comments.
